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Level 1: Brand Advocates
Advocates are M22's favorite fans. They are people who get what M22 is all about—exploring northern Michigan and beyond, and sharing that passion with the rest of the world. They also know their way around social media, have a solid following, and post often with quality content. Advocates get a welcome package of merch and goodies plus access to the newest products regularly, helping us set the pace for our online community.