Nature, connection, and adventure.

M22 is more than a road, it's a way of life. It’s the feeling you get when you realize there’s no other place you’d rather be. The M22 brand symbolizes everything we love about up north living—exploring our lakes, dunes, and forests while fostering authentic community connection. When you see someone repping an M22 logo, share a smile and know that you have a mutual appreciation for life along the fresh coast.

Our Roots

M22 was founded in 2004 by local kiteboarding brothers, Matt and Keegan Myers, in search of epic wind and waves.

The Team

The M22 Team members are ambassadors for all things #M22LIFE. They're surfers, kiters, photographers, athletes, adventurers, and above all, leaders of our community.